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What is Customer Satisfaction Model Analysis about?

The document presents a statistical analysis of the relationship between promotional activities (PROMOSI), brand image (CITRA MERK), and customer satisfaction (KEPUASAN PELANGGAN). The regression model shows a low adjusted R square of -0.007, indicating a weak relationship, and the ANOVA results reveal that the model is not statistically significant (p = 0.517). Coefficients for both predictors are not significant, with CITRA MERK having a negative coefficient and PROMOSI a positive coefficient, but neither

Author

bounty iscoming

Language

EN