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What is Crayola about?

Crayola faced challenges as children increasingly preferred digital devices to traditional art supplies. Management did not adapt to changing times. Crayola pursued new strategies like reframing its mission around nurturing creativity rather than specific products. It developed new digital products and services that supported messy-free creative play. Crayola addressed parental preferences for digital toys and created age-appropriate digital offerings. It transformed its business model and now markets throu

Author

平苹

Language

EN