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Marketing Planning by Design (Systematic Planning for Successful Marketing Strategy) || by Strauss, Ralf E. is a scholarly article available to read on EtoBox.

What is Marketing Planning by Design (Systematic Planning for Successful Marketing Strategy) || about?

Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solv

Author

Strauss, Ralf E.

Publisher

John Wiley & Sons, Incorporated

Published

2012

Language

EN

ISBN

9780470745618