Can I read Green Marketing on EtoBox?
Green Marketing by Salwa Serag is a document available to read on EtoBox.
What is Green Marketing about?
This document examines customer loyalty in the context of green marketing perspectives in the hospitality industry. It discusses how environmental concerns are influencing customer behavior and causing more organizations, including hotels, to adopt green marketing strategies. The study explores the antecedents of customer loyalty from green perspectives, as environmentally-conscious consumers are an increasingly important market for the hospitality sector given its significant environmental impacts.
- Author
- Salwa Serag
- Language
- EN