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Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven ""accidental"" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands

Who reads Accidental Branding : How Ordinary People Build Extraordinary Brands (Hardcover)--by David Vinjamuri [2008 Edition] ISBN: 9780470165065?

Author

David Vinjamuri

Publisher

Wiley; John Wiley & Sons

Published

2008

Language

EN

ISBN

9780470165065

Category

nonfiction

Subjects

Marketing, Management, Fiction

Rating

3.64 / 5 (53 ratings)

Updated

2026-03-14