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Marketing Organic Food in Madurai by shandini is a document available to read on EtoBox.

What is Marketing Organic Food in Madurai about?

This document summarizes a research study on the marketing of organic food products in Madurai City, India. The study examined factors influencing consumer preference for organic food through surveys of 125 consumers and 15 organic food retailers. Previous research found that consumers purchase organic food for health and environmental reasons and are willing to pay higher prices. The objectives of this study were to analyze consumer behavior and marketing strategies, identify retailer problems, and underst

Author

shandini

Language

EN