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Islamic Marketing Course Syllabus by Hanny Fitri Halimah is a document available to read on EtoBox.

What is Islamic Marketing Course Syllabus about?

This document provides a syllabus for an Islamic Marketing course offered at Universitas Indonesia. The 3-credit, even semester course focuses on applying Islamic Sharia principles to marketing. It will cover topics like ethical marketing strategies and tactics in halal industries. Students will learn about segmenting, targeting, and positioning products/services in compliance with Sharia. Upon completing the course, students should understand Islamic marketing concepts and apply them to a comprehensive str

Author

Hanny Fitri Halimah

Language

EN