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Social Media by Eko Jayadi is a document available to read on EtoBox.

What is Social Media about?

The document summarizes various studies on the impact of social media, customer engagement, and brand loyalty across different industries. Key findings indicate that factors such as follower engagement, emotional storytelling, and customer participation significantly influence brand loyalty, while mediating variables like customer satisfaction and brand attachment play crucial roles. The research emphasizes the importance of understanding the interplay between these elements to enhance marketing strategies

Author

Eko Jayadi

Language

EN