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Change Strategies from Chip and Dan Heath by Nabill Idrisi is a document available to read on EtoBox.

What is Change Strategies from Chip and Dan Heath about?

Chip Heath and Dan Heath are brothers who are professors and consultants. They use a framework of the Rider (rational thinker) and Elephant (emotional feeler) to explain how to enact change. To make a successful switch, one must direct the Rider by providing clarity and a destination, motivate the Elephant by appealing to emotions, and shape the path by tweaking the environment to encourage new habits and rallying social influence. The framework outlines specific strategies like finding bright spots, script

Author

Nabill Idrisi

Language

EN