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What is Taj Hotels about?

This document discusses customer relationship management (CRM) practices in the Indian hospitality industry. It provides an overview of the Indian tourism and hotel industries and discusses how CRM can increase customer satisfaction, loyalty and revenues for hotels. Specifically, it examines CRM practices at two major Indian hotel groups, Oberoi Group of Hotels and Taj Group of Hotels, noting how they gather and use customer data and personalize service to meet customer needs. The document recommends that h

Author

Kumar Sanjeev

Language

EN