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Bag the Elephant!: How to Win and Keep Big Customers by Kaplan, Steve, 1960- is a book available to read on EtoBox.

What is Bag the Elephant!: How to Win and Keep Big Customers about?

Now available in paperback, Steve Kaplan's Bag the Elephant, is the New York Times, Wall Street Journal, USA Today, and Business Week bestseller that has received praise from around the business community:'Steve Kaplan's elephant strategy is right on the money, as long as you're willing to roll up your sleeves and go to work.'—Daniel M. Snyder, Owner, Chairman of the Board, The Washington Redskins.'Kaplan shows you how to think BIG, act BIG, and win BIG.'—Jeffrey Gitomer, author of The Little Red Book of Selling.'A terrific read! From now on, when I think about building business and sales, there's no way I'll ever forget the Elephant.'—Harvey Mackay, author of Swim with the Sharks Without Being Eaten Alive.Bag the Elephant is all about how smart businesspeople can woo and keep those all-important elephants—the big, make-or-break customers. Like its companion, the New York Times bestseller Be the Elephant, it is filled with dynamic advice and real-life examples, delivered in an energetic, straight-shooting fashion that gets right to the core of its powerful idea—how to land the account that will put you over the top. Here are six keys to achieving the elephant mindset and understand

Author

Kaplan, Steve, 1960-

Publisher

Workman Publishing Company, Incorporated

Published

2008

Language

EN

ISBN

9780761145240

Subjects

Marketing, Business, Management

Rating

3.57 / 5 (72 ratings)

Updated

2026-03-14