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This study examines the impact of improvisation on the performance of new ventures, identifying entrepreneurial learning and routines as mediators in this relationship. Using a sample of 243 new ventures in China, the findings suggest that effective learning from improvisation leads to the establishment of routines that enhance firm performance. The paper contributes to the understanding of how improvisation can be a strategic tool for new ventures in navigating the challenges of a rapidly changing business

Author

yasir shafaat

Language

EN