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What is Kingfisher about?

Kingfisher beer has successfully straddled both the mild and strong beer categories in India by consistently positioning itself as the "King of Good Times" through fun and lifestyle-focused marketing initiatives. These initiatives include sponsorships of sports teams and events. As alcohol advertising is banned in India, Kingfisher uses surrogate advertising methods like associating with its mineral water and soda brands. It has captured about 29% of India

Author

Gauri Shanker

Language

EN