Can I read The CTV Trends Report 2024 on EtoBox?

The CTV Trends Report 2024 by Vatsalya Bhardwaj is a document available to read on EtoBox.

What is The CTV Trends Report 2024 about?

The 2024 CTV Trends Report provides insights into viewer behavior, ad experience, and content trends in the Connected TV (CTV) industry. It highlights that average daily viewing hours are increasing, approaching pandemic highs, while churn rates show stability and slight improvement in viewer retention. Additionally, Reality TV is identified as the most prevalent genre on ad-supported platforms, reflecting scheduling trends rather than direct audience preferences.

Author

Vatsalya Bhardwaj

Language

EN