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What is Treating Unobserved Heterogeneity in PLS SEM A Multi Method Approach Sarstedt Et Al 2017 about?

This chapter discusses the importance of addressing unobserved heterogeneity in partial least squares structural equation modeling (PLS-SEM) to ensure valid results. It introduces a systematic procedure that combines latent class techniques, particularly the FIMIX-PLS method, to identify and treat unobserved heterogeneity in PLS path models. The chapter also emphasizes the necessity of measurement invariance testing and multigroup analysis for comparing parameters across different segments.

Author

lan.anh.04.17

Language

EN