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What is Distribution Channel Strategies about?

This document discusses distribution channels and channel design. It defines distribution channels as the intermediaries involved in making a product available for consumption. There are different types of channels for consumer goods, business goods, and services. Channel design involves determining the role of distribution, type of channel, intensity of distribution, and specific channel members. Key considerations for channel choice include market characteristics, product attributes, intermediary factors,

Author

Karan Singh

Language

EN