Opening book details…
Can I read Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy (Palgrave Advances in Luxury) on EtoBox?
Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy (Palgrave Advances in Luxury) by Thomaï Serdari is a business book available to read on EtoBox.
What is Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy (Palgrave Advances in Luxury) about?
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of spe
Who reads Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy (Palgrave Advances in Luxury)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Thomaï Serdari
- Publisher
- Springer International Publishing, Imprint Palgrave Macmillan
- Published
- 2020
- Language
- EN
- ISBN
- 9783030453008
- Category
- business
- Subjects
- Business, Marketing, Management
- Updated
- 2026-03-25
More by Thomaï Serdari
Browse all works by Thomaï Serdari
Similar books
- Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers (Palgrave Advances in Luxury) — Anna Cabigiosu (2020)
- Vintage Luxury Fashion: Exploring the Rise of the Secondhand Clothing Trade (Palgrave Advances in Luxury) — Daniella Ryding, Claudia E. Henninger, Marta Blazquez Cano (2018)
- The Value of Luxury: An Emerging Perspective (Palgrave Advances in Luxury) — Beata Stępień (2021)
- Understanding Luxury Fashion: From Emotions to Brand Building (Palgrave Advances in Luxury) — Isabel Cantista, Teresa Sádaba (2020)
- New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury) — Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini (2017)
- Process Innovation in the Global Fashion Industry (Palgrave Studies in Practice: Global Fashion Brand Management) (2019)