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Soft power superpowers : cultural and national assets of Japan and the United States by Yasushi Watanabe; David L. McConnell is a business book available to read on EtoBox.

What is Soft power superpowers : cultural and national assets of Japan and the United States about?

The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Socia

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Author

Yasushi Watanabe; David L. McConnell

Publisher

M.E. Sharpe; Routledge

Published

2008

Language

EN

ISBN

9780765622488

Category

business

Subjects

Language Learning, Economics, Political Science

Updated

2026-03-25