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BNPL Adoption Factors in Malaysia by chauhanraja354 is a document available to read on EtoBox.
This research examines the factors influencing the intention to use Buy Now Pay Later (BNPL) services in Malaysia, focusing on materialism, social influence, user-friendliness, and trust. The study finds that materialism, social influence, and user-friendliness positively affect BNPL adoption, while trust does not significantly influence it. Utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT), the research aims to provide insights for consumers, businesses, and policymakers regarding BN
- Author
- chauhanraja354
- Language
- EN