About this document
Overview of Public Relations Essentials by Narendra D Ekbote is a document available to read on EtoBox.
The document outlines 5 modules for a public relations course. Module 1 introduces definitions of PR, objectives, tools, principles and ethics. Module 2 covers media relations, types of media, and media writing skills. Module 3 discusses PR campaigns and integrated marketing communications. Module 4 introduces new media technologies for PR like blogs and social media. Module 5 examines the need for PR departments in the tourism industry and their functions. Reference books are also listed to provide further
- Author
- Narendra D Ekbote
- Language
- EN