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What is Branding The Beat Exploring Strategic about?

This paper examines the impact of the digital age on independent musicians, highlighting how strategic branding and the creator economy empower artists to thrive without traditional gatekeepers. It discusses the role of platforms like Spotify, YouTube, and TikTok in reshaping monetization and fan engagement, while also addressing challenges such as oversaturation and algorithmic bias. Case studies of Indian artists illustrate successful branding strategies that foster authenticity and direct fan connections

Author

kaliszmonika12

Language

EN