Opening book details…
Can I read Focus : the Future of Your Company Depends on It on EtoBox?
Focus : the Future of Your Company Depends on It by AI RIES is a business book available to read on EtoBox.
What is Focus : the Future of Your Company Depends on It about?
In this new book by the bestselling author of The 22 Immutable Laws of Marketing, Al Ries shows why companies should focus on core products and get rid of extraneous, energy-wasting ventures. In industry after industry, it's the narrowly focused companies that are the big winners. With increased competition and the globalization of business, the future belongs to the company that can narrow its focus in order to dominate its industry. Using examples of companies from a variety of traditional and new industries - from airlines to video stores to fast food to software - Ries offers concrete, no-nonsense advice on how to own a category in the customer's mind, the way Volvo owns "safety," BMW owns "driving," and FedEx owns "overnight." In today's cutthroat environment, if you work in a corporation, you work in the marketing department. You can't afford not to: the very existence of your company rests on how good a job you're doing to associate your brand and your company with what customers think they want. Unfortunately, too many companies have taken great brands - such as Adidas running shoes, Coors beer, and Bic lighters - and wasted them on products like Adidas cologne, Coors water
Who reads Focus : the Future of Your Company Depends on It?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- AI RIES
- Publisher
- HARPER BUSINESS
- Published
- 1996
- Language
- EN
- ISBN
- 9780887308635
- Category
- business
- Subjects
- Management, Business, Marketing
- Rating
- 4.03 / 5 (351 ratings)
- Updated
- 2026-03-14