Can I read Santander Product Recommendation Insights on EtoBox?
Santander Product Recommendation Insights by Niels is a document available to read on EtoBox.
What is Santander Product Recommendation Insights about?
This document provides a report on building models to aid Santander Bank in digital marketing. It discusses segmenting customers based on account relationships, using market basket analysis on segments to identify potential products for mass marketing, and building recommender systems using collaborative filtering to select next best product offers for clients. Different collaborative filtering models are evaluated, including one that enhances predictions by incorporating demographic correlations between us
- Author
- Niels
- Language
- EN