About this document

Understanding Integrated Marketing Communications by Mehfuz Patel is a document available to read on EtoBox.

Integrated Marketing Communications (IMC) is a strategic approach that coordinates all marketing communication tools, both online and offline, to maximize impact on consumers. The goal is to ensure consistency of messaging across all channels using insights about consumer behavior. IMC considers elements like advertising, public relations, social media, and other promotional activities. By analyzing customer data, an effective IMC strategy identifies the best channels and touchpoints to engage consumers and

Author

Mehfuz Patel

Language

EN