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Pengaruh Citra Merek pada Minat Beli by Luqmanswn is a document available to read on EtoBox.
This document summarizes a study that examined the influence of brand image, consisting of corporate image, consumer image, and product image, on purchase intention. It also aimed to determine which of these variables most dominantly influences purchase intention. The study used a quantitative approach, surveying 112 Brawijaya University students who use Pepsodent toothpaste. The results showed that the three image variables jointly and significantly influence purchase intention. Individually, corporate ima
- Author
- Luqmanswn
- Language
- EN