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About this Engineering article
Accelerating the Diffusion of Innovations Under Mixed Word of Mouth Through Marketing–operations Interaction by El Ouardighi, Fouad; Feichtinger, Gustav; Fruchter, Gila E. is a Engineering article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Engineering.
- Author
- El Ouardighi, Fouad; Feichtinger, Gustav; Fruchter, Gila E.
- Publisher
- Springer US; Springer-Verlag; Kluwer Academic Publishers; Springer Science and Business Media LLC; Society for Mining, Metallurgy and Exploration Inc. (ISSN 0254-5330)
- Published
- 2017
- Language
- EN
- Field
- Engineering (Social Sciences)
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