Can I read Marketing on EtoBox?

Marketing by Di BFran is a document available to read on EtoBox.

What is Marketing about?

The paper explores the relationship between marketing actions and firm value, emphasizing the need for marketing professionals to demonstrate how their efforts impact shareholder value. It reviews existing research on metrics and models that link marketing performance to financial outcomes, including brand equity and customer satisfaction. The authors conclude by outlining future research directions to further understand this critical area of marketing and finance.

Author

Di BFran

Language

EN