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What is Key Account Management in Banking about?

KAM is an approach where companies develop long term relationships with strategic customers by understanding their needs in depth and creating special offers with advantages over competitors. KAM is created by market conditions like downturns resulting in fewer new customers, requiring existing customers to generate more business. Large or important customers may also require a dedicated KAM to ensure their satisfaction. Having a KAM reduces the chances a competitor can replace the company

Author

sandypics

Language

EN