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What is Pharmaceutical Advertising SOPs Guide about?

This document establishes the guidelines and regulations for the promotion and advertising of pharmaceutical products, medical devices, and healthcare products at Botica JM Pharma. It outlines the requirements for advertising products both with and without prescriptions, including that the information must be truthful, not exaggerated, and consistent with the health registration. It also prohibits certain means of promotion such as free samples or activities that incentivize sales without a prescription.

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