About this document
Kawaii Culture by Rupi Kapur is a document available to read on EtoBox.
This document summarizes a study on the concept of "kawaii", which refers to cute aesthetics, and its role in Japanese popular culture and consumerism, particularly among women. The study used surveys of 692 Japanese women of various ages and interviews with 12 female employees to understand how women define kawaii, their perceptions of kawaii merchandise, and the perceived positive impacts of consuming kawaii products. The results revealed that kawaii is widely recognized and appreciated by Japanese women,
- Author
- Rupi Kapur
- Language
- EN