Can I read CRM Strategies at Vietcombank HCMC on EtoBox?

CRM Strategies at Vietcombank HCMC by Thu Trang is a document available to read on EtoBox.

What is CRM Strategies at Vietcombank HCMC about?

This document summarizes a research article about customer relationship management (CRM) at Vietcombank Ho Chi Minh City in Vietnam. The article aims to analyze the current CRM situation at Vietcombank and build a more complete CRM system. It discusses the theoretical basis of CRM and the role of CRM systems in helping banks centralize customer information, improve customer retention, and increase business efficiency. The research focuses on selecting an appropriate CRM application model for commercial bank

Author

Thu Trang

Language

EN