About this document
Communicating "Why" in Leadership by Malay Kumar Patra is a document available to read on EtoBox.
The document discusses how to effectively motivate people during difficult times by communicating the "why" behind requests or plans. It argues people need to understand why a new action is necessary to be motivated. Leaders often overlook explaining the why because they assume it is obvious or because they focus on what and how. The document provides three strategies for determining and communicating the why: asking "what" questions to uncover the subconscious why, following requests with "because" to stat
- Author
- Malay Kumar Patra
- Language
- EN