About this document

Cluster Analysis in FMCG and Banking by Shilpa is a document available to read on EtoBox.

The document describes two cluster analysis cases conducted by companies to segment their customers. In Case 1, an FMCG company administered a questionnaire to identify variables that impact consumer preferences and segmented customers based on their attitudes and perceptions. Case 2 describes a similar study conducted by HDFC Bank to segment audiences based on their financial attitudes. The cases provide sample data and ask analysts to identify the number of segments, assign respondents to segments, determ

Author

Shilpa

Language

EN