About this document
CRM Strategies for Hospitality Success by Fussy Ahmed is a document available to read on EtoBox.
CRM involves managing all customer interactions through technology to improve customer loyalty, service quality, and efficiency. It aims to build long-term customer relationships to increase profits. CRM has evolved from automating processes to providing personalized customer service and incentives for loyalty. Effective CRM requires understanding customer needs, commitment from leadership, and focusing business strategies around customers.
- Author
- Fussy Ahmed
- Language
- EN