About this document
Ethical Marketing Principles Explained by piyushsingla.030 is a document available to read on EtoBox.
This document discusses ethics in marketing mix. It defines ethical marketing as promoting honesty, trustworthiness, fairness and responsibility in all marketing projects and actions. Some key principles of ethical marketing include honesty, transparency, health and safety of customers, complying with legal regulations, and engaging in conscious practices. Ethical marketing can benefit businesses through improved sales, customer loyalty, attracting and retaining talents, and maintaining stakeholder interest
- Author
- piyushsingla.030
- Language
- EN