About this document
Organic Red Iloilo Rice Insights by Ralph Vallesteros is a document available to read on EtoBox.
The document provides information on conducting a market appraisal for multiple producer organizations (POs) in the Philippines. It outlines factors to consider when defining the target market, including demographics, psychographics, behaviors, existing consumption, population size, income levels, buying habits, and preferred product attributes. It also examines market competition for various agricultural products like rice and processed goods.
- Author
- Ralph Vallesteros
- Language
- EN