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Marketing Booze to Blacks. A Report from the Center for Science in the Public Interest by George A. Hacker, Ronald Collins, Michael F. Jacobson is a nonfiction available to read on EtoBox.

What is Marketing Booze to Blacks. A Report from the Center for Science in the Public Interest about?

Beer, wine, and liquor manufacturers aggressively seek to maximize sales of their products to blacks, despite public health and safety problems associated with those products. Rather than act to protect the public from the over-promotion of alcohol, government has set few effective constraints on the sales stratagems of alcoholic beverage producers, who advertise their brands to young people, and who routinely promote regular, daily drinking and appeal to the psychological needs of alcohol abusers. Although blacks, overall, consume less alcohol per capita than whites, drinking in the black community results in disproportionately high rates of certain alcohol-related problems, such as cirrhosis of the liver, esophageal cancer, and violent crime and accidents. But the black population is being targeted for increased consumption. Advertising and other marketing practices directed at blacks are examined. The alcohol industry's varied public relations and "public service" activities, which have been implemented ostensibly to promote goodwill in the black community, result in economic dependence that effectively prevents black media and civic organizations from taking energetic actions

Who reads Marketing Booze to Blacks. A Report from the Center for Science in the Public Interest?

Author

George A. Hacker, Ronald Collins, Michael F. Jacobson

Publisher

Center for Science in the Public Interest, Department PD/EDRS, 1501 16th Street, N.W., Washington, DC 20036 ($5.45)

Published

1987

Language

EN

ISBN

9780893290153

Category

nonfiction