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Business Intelligence Strategy and Big Data Analytics : A General Management Perspective by Steve Williams is a nonfiction available to read on EtoBox.

What is Business Intelligence Strategy and Big Data Analytics : A General Management Perspective about?

__Business Intelligence Strategy and Big Data Analytics__ is written for business leaders, managers, and analysts - people who are involved with advancing the use of BI at their companies or who need to better understand what BI is and how it can be used to improve profitability. It is written from a general management perspective, and it draws on observations at 12 companies whose annual revenues range between $500 million and $20 billion. Over the past 15 years, my company has formulated vendor-neutral business-focused BI strategies and program execution plans in collaboration with manufacturers, distributors, retailers, logistics companies, insurers, investment companies, credit unions, and utilities, among others. It is through these experiences that we have validated business-driven BI strategy formulation methods and identified common enterprise BI program execution challenges. In recent years, terms like “big data and “big data analytics have been introduced into the business and technical lexicon. Upon close examination, the newer terminology is about the same thing that BI has always been about: analyzing the vast amounts of data that companies generate and/or purcha

Who reads Business Intelligence Strategy and Big Data Analytics : A General Management Perspective?

Author

Steve Williams

Publisher

Morgan Kaufmann [Imprint] Elsevier Science & Technology Books Elsevier [distributor

Published

2016

Language

EN

ISBN

9780128091982

Category

nonfiction

Subjects

Science, Management, Business

Rating

3.62 / 5 (7 ratings)

Updated

2026-03-14