Can I read How to Set Up Your Own Small Business: Marketing and sales on EtoBox?

How to Set Up Your Own Small Business: Marketing and sales by Max Fallek; Kris Solie-Johnson; American Institute of Small Business is a book available to read on EtoBox.

What is How to Set Up Your Own Small Business: Marketing and sales about?

The new edition offers some needed additions (e.g., there's a detailed chapter on setting up a web site) and deletions (e.g., the section of self-improvement has been removed, and salesmanship is now called publicity and public relations). But Fallek still lays out the basic principles of getting into, operating, and succeeding in a small business in a simple yet comprehensive fashion. Besides discussing the usual subjects, such as buying a business or franchise, Fallek also thoroughly treats topics like site selection, advertising, personnel management, market research and sales forecasting, and calculating actual cost per product. Volume 1 groups chapters under the headings "Start-Up" and "Finance and Accounting," while Volume 2 covers marketing and sales, management and operations, and the business plan, which receives particularly detailed and well-organized treatment. The appendixes provide contact information on Small Business Administration regional offices, SCORE state offices, and various Small Business Development Centers, plus a sample partnership agreement and a sample limited liability corporation agreement

Author

Max Fallek; Kris Solie-Johnson; American Institute of Small Business

Publisher

Minneapolis, Minn.: American Institute of Small Business

Published

2003

Language

EN

ISBN

9780939069712