Can I read Nike Brand Identity and Guidelines on EtoBox?

Nike Brand Identity and Guidelines by Debopriyo Bhattacherjee is a document available to read on EtoBox.

What is Nike Brand Identity and Guidelines about?

Phil Knight, the founder of Nike, dislikes traditional advertising. This document provides guidance for Nike employees on communicating the brand through non-traditional means, such as creating ads that leave viewers with something to think about rather than just selling products. It emphasizes focusing on athletes rather than Nike itself, taking risks with controversial ads, and collaborating across departments to present a cohesive brand message. The goal is to "evangelize the faith" of Nike rather than j

Author

Debopriyo Bhattacherjee

Language

EN