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What is Unobserved Heterogeneity in SEM Models about?

The document discusses the significance of unobserved heterogeneity in structural equation models (SEM) within information systems research, highlighting its potential to threaten various types of validity. It introduces a new method, prediction-oriented segmentation (PLS-POS), designed to uncover unobserved heterogeneity, particularly in partial least squares path models, and compares its effectiveness to existing methods. The authors propose a systematic unobserved heterogeneity discovery (UHD) process to

Author

Alok Bhardwaj

Language

EN