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What is Analyzing Consumer Buying Behaviour On Myntra about?

This research analyzes consumer buying behavior on Myntra, focusing on factors influencing purchase decisions such as price, brand image, and user experience. The study finds that the majority of respondents are young adults, predominantly students, with a preference for clothing and a strong reliance on discounts and product reviews. Overall, the findings suggest that Myntra

Author

Shubham nigam Lala

Language

EN