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About this Business, Management and Accounting article

Journal of Marketing Research: Annotated Subject Index and Author/Title Index Volume XXVIII, 1991 is a Business, Management and Accounting article available to read on EtoBox.

It is typically read by researchers, students, and practitioners in Business, Management and Accounting.

Publisher
American Marketing Association; SAGE Publications; JSTOR (ISSN 0022-2437)
Published
1991
Field
Business, Management and Accounting (Social Sciences)