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What is Document Structure and Content Analysis about?

Product constitutes the core of the offer made by a firm. It can include physical goods, services, experiences, information, and ideas. There are typically five levels of a product - core benefit, basic product, expected product, augmented product, and potential product. Packaging, pricing, branding, and other factors are also important considerations for developing and marketing a successful product.

Author

nehaarunagarwal

Language

EN