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Machine Learning for Customer Insights by swaindeeps is a document available to read on EtoBox.

What is Machine Learning for Customer Insights about?

This study explores the use of machine learning (ML) and natural language processing (NLP) techniques to extract customer insights from user-generated content (UGC), addressing the challenges posed by the volume and complexity of such data. By analyzing approximately four million posts related to 20 global brands, the research identifies key emotions and concerns of customers, providing a roadmap for businesses to enhance marketing strategies and customer service. The findings highlight the potential of ML/

Author

swaindeeps

Language

EN