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Impact of Online Reviews on Purchases by Cla Rence is a document available to read on EtoBox.
What is Impact of Online Reviews on Purchases about?
This document discusses a conference paper about the impact of online product reviews on purchasing decisions. It identifies four main types of online review platforms: retail websites, independent reviewing platforms, video-sharing platforms, and personal blogs. These platforms present product reviews in different formats with different characteristics. The paper reports on an online survey that analyzed consumer opinions about the various review platforms and mechanisms. The survey aimed to understand how
- Author
- Cla Rence
- Language
- EN