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Millennials and Financial Literacy Strategies by mikaria is a document available to read on EtoBox.

What is Millennials and Financial Literacy Strategies about?

This document summarizes a research paper about improving financial literacy and marketing strategies targeted at millennial investors. The paper highlights the need for financial institutions to provide financial literacy programs and customized investment products to attract millennial customers and build long-term relationships. It suggests that financial websites be improved and marketing focus on education to reduce fear of investing and teach strategies like dollar-cost averaging. A survey was condu

Author

mikaria

Language

EN