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Mainland China & Hong Kong Luxury Goods Market - Get ready for the next wave by Lynne Ryan-Andrews is a book available to read on EtoBox.

What is Mainland China & Hong Kong Luxury Goods Market - Get ready for the next wave about?

Mainland China/Hong Kong Luxury Goods Market - “Get ready for the next wave” 1 Mainland China/Hong Kong Luxury Goods Market Opportunities 2 Luxury industry and its global value chain is impacted severely by world-wide spread of COVID-19 on both demand and supply sides 3 With rising uncertainties, luxury brands now face various immediate challenges globally on how to respond quickly on business recovery 4 Hong Kong luxury retail suffer great loss due to the protest in 2019 and recent COVID-19 with steep plunge of inbound travelers 5 With shrinking demand from travellers, brands might need to rethink their store network strategy to stay profitable with high rental expenses 6 However, Mainland China, the most prosperous market for most brands, is already on its way to recover with fast pace 7 Besides 1.4 billion population, China has a younger, wealthier and more digital empowered group of luxury consumers 8 Digitalisation shifts consumer behaviour in China while new Omni-channel operating model is critical for future success 9 With supportive moves from government, local consumption behaviour during Labour Holiday indicate strong signal of retail market recovery 10 How to get read

Author

Lynne Ryan-Andrews

Language

EN