About this document
Car Design Trends and Consumer Insights by Purnendu Sharma is a document available to read on EtoBox.
The document discusses key problems facing the automotive industry, including operating in a price sensitive economy, generating sufficient sales volume, and consumers prioritizing basic features over self-expression. It notes that consumers are often more concerned with aesthetics and appearing better than neighbors rather than using car design to reflect their personality. To address these issues, the document recommends advertising car designs as representations of personal style, testing new designs on
- Author
- Purnendu Sharma
- Language
- EN