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What is Customer Demographics and Shopping Insights about?

1. A survey was conducted of 100 customers to understand their demographics and shopping preferences. 60% of respondents were male and 40% were female. The largest age group was 35-45 years old (45% of respondents). Most respondents had low incomes, with 43% earning below Rs. 10,000. 2. Clothing was the product most often purchased outside (39%), followed by food (28%). Newspapers had the strongest influence on product purchases (52%). Low prices (45%) and product quality (33%) were the main reasons for sh

Author

Lahiru Samaraweera

Language

EN